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Why Ceramic Coating and Undercoating are Crucial for Your New Vehicle—and Why the Dealer Isn’t Your Best Option


Brand new Ford Edge in for ceramic coating at Rocket Paint Works.

Purchasing a new vehicle is a major investment, and protecting that investment is key to ensuring it retains its value and appearance for years to come. Two of the most effective ways to protect your new ride are ceramic coating and undercoating. While many dealerships offer these services at the time of purchase, opting for an independent, professional shop often yields better results, personalized service, and long-term benefits. Here’s why.


The Importance of Ceramic Coating

Ceramic coating provides a durable, high-gloss protective layer that bonds with your vehicle’s paint to shield it from environmental damage. Unlike traditional waxing or sealants, ceramic coatings are designed to offer long-term protection.


  1. Protection Against the ElementsCeramic coating forms a hydrophobic barrier that repels water, dirt, and road grime. This is especially valuable in harsh climates like Alaska, where rain, snow, and ice can quickly deteriorate a vehicle's finish.

  2. Enhanced DurabilityThe coating protects against scratches, swirl marks, and fading caused by UV exposure. Over time, this helps maintain the sleek, polished appearance of your new vehicle, keeping it showroom-ready.

  3. Easy MaintenanceWith ceramic coating, cleaning your vehicle becomes significantly easier. Dirt and grime won’t adhere to the surface as easily, making washes quicker and less frequent.


The Importance of Undercoating

Undercoating protects the undercarriage of your vehicle from rust, corrosion, and damage caused by salt, moisture, and debris. This is critical in areas like Alaska, where road salt and ice-melt chemicals are used extensively during the winter months.


  1. Rust PreventionMoisture and salt are a deadly combination for your vehicle’s undercarriage. Undercoating creates a protective barrier, preventing rust from forming and spreading.

  2. Extended Vehicle LifeRust and corrosion can compromise the structural integrity of your vehicle over time. Undercoating helps protect key components like the frame, exhaust system, and brake lines, extending the life of your car.

  3. Increased Resale ValueA well-maintained undercarriage can significantly boost your vehicle’s resale value. Prospective buyers are more likely to pay top dollar for a vehicle free of rust and corrosion.


Why You Should Avoid Dealer-Provided Services

While it may be convenient to add ceramic coating and undercoating to your dealer's bill, there are several reasons why this isn’t the best choice.


  1. Overpricing: Dealerships often provide these services at a premium without delivering the specialized care and long-lasting results you would receive from a professional shop, making them less of a value for your investment..

  2. Generic Applications: Many dealerships use one-size-fits-all products that lack the durability and effectiveness of premium-grade coatings applied by professionals.

  3. Inexperienced Technicians: Dealership technicians may not specialize in ceramic coating or undercoating, leading to rushed or improperly applied treatments that don’t provide the long-term protection you’re paying for.

  4. Lack of Personalization: Independent shops tailor their services to your specific needs, using products like EcoClear Aegis Graphene-Reinforced Undercoating or advanced ceramic coatings that are designed to withstand harsh climates and offer superior performance.


    A new Bronco in for protective services at Rocket Paint Works.


Why Choose a Professional Detail Shop for your New Vehicle

At a professional detail shop, you’ll receive specialized attention and premium-quality products applied by experienced technicians who know how to get the most out of these protective treatments. Here’s what sets professional shops apart:


  • High-Quality Products: Top-tier ceramic and undercoating products tailored to your vehicle and environment.

  • Expert Application: Meticulous, detail-oriented application ensures maximum effectiveness and longevity.

  • Customer Education: Professional shops take the time to explain the process, benefits, and care instructions so you can make the most of your investment.

  • Cost-Effective Pricing: Transparent pricing without the dealership mark-up.


Conclusion

Protecting your new vehicle with ceramic coating and undercoating is one of the smartest investments you can make, especially in Alaska’s demanding environment. But when it comes to choosing where to have these services done, a specialized detail shop offers superior results, better value, and a personalized experience. Don’t settle for dealer upsells—choose professionals who treat your vehicle as their own.


Ready to give your new ride the protection it deserves? Contact us today to learn more about our ceramic coating and undercoating services!


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